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Job description

Full Stack Content Producer

Location: Bengaluru (RR Nagar HQ) · Regular shoot travel to Bidadi plant and other relevant locations

Team: Marketing

Type: Full-time, on-site Experience: 4–6 years

Note : This is a hands-on role. You will be storyboarding, shooting, editing and mixing yourself — not briefing an agency and waiting.

What you'll own

1. Content strategy & storyboarding

Build and run the monthly content calendar for Instagram (Reels, carousels, stories) and YouTube (long-form + Shorts)
Turn product launches, festive moments, factory stories and farm stories into scripts, hooks and shot-by-shot storyboards
Maintain a live bank of formats, trending audio, hooks and reference reels — and know which ones are worth chasing
Obsess over the first three seconds and the retention curve after it

2. Production

Pre-production: casting, recce, props, food styling coordination, call sheets, shoot budgets
Direct and shoot on location — HQ, the plant floor at Bidadi, farms, and retail shelves
Be a one-person crew for scrappy daily content, and manage a full crew, DOP and freelancers for hero campaigns
Keep the shoot calendar realistic against launch and festive timelines

3. Post-production

Edit for platform: vertical-first Reels and Shorts, plus long-form YouTube storytelling
Sound design and mixing — music selection, VO record and clean-up, SFX, levelling, and rights clearance on every track used
Motion graphics, packaging animations, subtitles in English/Hindi/Kannada, thumbnails, basic colour grade

4. Influencer & creator collaborations

Identify, shortlist, negotiate with and manage creators across food, comedy, parenting and regional Kannada/Hindi pages
Write creator briefs that protect the brand while letting the creator still sound like themselves
Run barter, paid and long-term ambassador tracks; track deliverables, timelines, usage rights and spends

5. Measure and iterate
Own the numbers: retention, watch time, saves, shares, CTR, follower and subscriber growth, creator ROI
Weekly read of what performed and why; monthly retro that actually changes the next calendar
Hand winning creative to performance marketing and e-commerce

Must have

A showreel or portfolio link. This is non-negotiable — we will look at it before the CV
Strong editing on Premiere Pro or DaVinci Resolve; sound work on Audition or equivalent; motion on After Effects
Camera literacy — mirrorless bodies, basic lighting, lav and shotgun audio, and the judgement to know when a phone is the better tool
Fluency in Indian internet culture, food content and meme cycles

Good to have

Food and FMCG shoot experience, and instincts for food styling
Writing in Kannada and/or Hindi
Photoshop, Figma or Canva for statics and packaging-adjacent assets
Working knowledge of Meta creative specs, YouTube SEO, and quick-commerce asset formats (Blinkit, Zepto, Instamart)

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