Generative AI Artist

Role: Generative AI Artist
Location: Mumbai (full-time, non-remote)
Team: Lucid @ Purplle

We're hiring Generative AI Artists to join Lucid @ Purplle full-time.
Your job is to make world class images and videos for our brands using current generative AI tools, with the taste, judgement and craft of an artist behind every frame, not the default output
of a model. No AI Slop tolerated here.

You'll work across a portfolio of brands alongside writers, directors, designers and producers
on the Lucid creative team, and own the visual output end-to-end on the projects you take on.

If you enjoy translating a brief into a look, sweating frames and finishing work properly, you'll enjoy this role.

What you'll own
The visual output of campaigns, social, brand films and pitch material
A consistent look and feel for the brands you're assigned to, in partnership with the brand
and creative leads
A library of references, prompts and visual systems that the team can build on
The quality bar for AI-generated work that goes out under our brands

What you'll do day to day
Take a brief and translate it into visual direction, references, look, style, mood
Generate, iterate and finish image and video assets using current generative AI tools
Design key hero frames or sequences yourself
Build and maintain prompt libraries and brand style references for each brand
Stay on top of new models and tools as they ship, test them, share what's useful and finally bring it into our workflows
Collaborate with writers, directors, designers and producers across Lucid
Help maintain a shared archive of work, references and working files that the team can trust

Who you'll work with
Brand and project leads for each cluster of work
Writers, directors, designers and producers
Other artists on the team
External collaborators where relevant

You'll be a good fit if
You think like an artist first and a tool operator second
You can articulate why a frame works and why another one doesn't
You're as interested in finished, distinctive work as you are in a clever model trick
You care about the small stuff, composition, light, pacing, timing
You can navigate feedback from multiple stakeholders without losing the core idea
You want to create path breaking, world class AI powered creative

Experience we're looking for
Open across levels, we hire on portfolio and judgement, not years
- A portfolio that shows:
- Finished work, not raw model outputs
- A range of looks, not one signature filter
- Both image and video work, with intentional pacing on the video pieces
- Where relevant, a short note on the brief, your process and your role
- Hands-on fluency with current generative AI tools for image and video
- Comfort with the wider creative process,references, decks, reviews, revisions, deadlines
- A background in photography, cinematography, design, illustration, motion or fine art is a plus, not a requirement

How we work
This is a hands-on role inside Lucid's core creative team. We work across a portfolio of brands and projects, so you'll be juggling more than one thing at a time. We care about taste and craft, but we also care about speed, clarity and follow-through. You'll have space to do deep, distinctive work, but you'll also be expected to help solve daily realities with the team.

About Lucid @ Purplle
Lucid is a small creative team at Purplle that is committed to creating world class Generative AI powered stills, videos and creative workflows. An imagination engine that powers path breaking creativity at scale.