About E2M:
E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.
Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together.
Role & Responsibilities
As a Senior AI Search Optimization Strategist, you will take ownership of AI Search strategy and execution for client websites, helping establish repeatable frameworks that improve visibility across traditional search and AI-powered discovery platforms.
You will act as a subject-matter expert for AEO, GEO and AI Search Optimization and will work closely with SEO, content, development and account management teams.
AI Search Strategy
- Develop comprehensive AI Search Optimization strategies for multiple clients and industries.
- Own AI Search audits, strategy development, implementation and measurement.
- Establish AI Search baselines and define KPIs for each client.
- Develop strategic query/prompt sets based on:
- Commercial intent
- Informational intent
- Brand queries
- Category queries
- Comparison queries
- Problem/solution queries
- Local queries
- Analyze competitor visibility across AI-powered search environments.
- Identify gaps in AI-generated recommendations, citations and brand mentions.
- Develop strategies to increase share of AI visibility and citation frequency.
- Translate AI Search developments into practical strategies for clients.
Current senior-level roles are increasingly emphasizing experimentation, AI citation performance and the ability to identify opportunities in a rapidly changing AI Search landscape.
AI Search / LLM Visibility
- Develop strategies for improving visibility across:
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Claude
- Microsoft Copilot
- Other emerging AI search platforms
- Analyze how different AI systems surface and cite sources.
- Identify patterns in competitor citations.
- Conduct citation-gap analysis.
- Develop strategies around content accessibility, authority, entities and information structure.
- Evaluate brand representation and accuracy in AI-generated answers.
- Identify opportunities where competitors are being cited and the client is not.
Advanced Entity & Knowledge Optimization
- Lead entity optimization strategies.
- Map important entities, attributes and relationships for clients.
- Improve consistency of brand/entity information across the web.
- Develop knowledge-graph strengthening strategies.
- Review structured data and entity relationships.
- Work with content and development teams to implement entity-focused improvements.
Content & Topical Authority
- Develop AI Search-focused content strategies.
- Identify topics and questions where clients have an opportunity to become authoritative sources.
- Create advanced content briefs designed for:
- Search engines
- Answer engines
- Generative engines
- AI retrieval systems
- Improve content structure for extraction and citation.
- Develop strategies involving original research, proprietary data, expert commentary and first-party information.
- Review content created by writers and provide AI Search-focused recommendations.
Technical AI Search
- Lead advanced technical audits focused on search and AI discoverability.
- Evaluate:
- Crawlability
- Indexability
- Rendering
- Information architecture
- Internal linking
- Structured data
- Schema
- XML sitemaps
- Robots directives
- Content accessibility
- Entity implementation
- Translate technical findings into developer-ready implementation tasks.
- QA implementation and validate results.
Experimentation & Proven Results
This should be one of the most important sections of your senior role.
- Design and execute controlled AEO/GEO experiments.
- Establish pre-implementation baselines.
- Document exactly what was changed and why.
- Measure post-implementation impact.
- Identify repeatable strategies that produce measurable improvements.
- Maintain an internal database of successful AI Search experiments.
- Create case studies from successful implementations.
- Develop E2M's proprietary AI Search frameworks and methodologies.
Reporting & Client Strategy
- Develop AI Search performance reports for agency partners.
- Present AI Search findings and recommendations to internal teams and agency stakeholders.
- Translate complex AI Search concepts into practical business recommendations.
- Support proposals, AI Search audits and strategy development.
- Help account managers explain AEO/GEO opportunities to agency partners.
- Identify upsell opportunities based on AI Search gaps.
Must Have
- 4–6+ years of SEO / organic search / search strategy experience.
- At least 1–2+ years of meaningful hands-on AEO/GEO/AI Search experience preferred.
- Proven track record of personally implementing AI Search strategies.
- Candidates must be able to demonstrate specific before-and-after results.
- Deep understanding of:
- AI Search
- AEO
- GEO
- LLM SEO
- Semantic search
- Entity optimization
- Structured data
- Topical authority
- Search intent
- Strong technical SEO background.
- Strong understanding of how AI systems retrieve, evaluate, summarize and cite information.
- Hands-on experience across multiple AI Search platforms.
- Strong analytical ability and experience designing experiments.
- Ability to independently develop AI Search strategies rather than simply execute predefined tasks.
- Strong communication and presentation skills.
Preferred
- Experience managing AEO/GEO strategies for multiple websites.
- Experience working with agencies or multiple clients.
- Experience with US-market websites.
- Experience with enterprise or competitive niches.
- Experience with knowledge graphs/entity optimization.
- Experience with AI citation monitoring platforms.
- Experience developing AI Search SOPs/frameworks.
- Experience mentoring junior SEO/AEO professionals.