India · Staff/Principal
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Business | Health Insurance | ||
Unit | Aditya Birla Health Insurance Company Ltd | ||
Location | Team Member - Innovation | ||
Poornata Position Number of the job |
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Poornata Position Title of the job |
| Reports to: Poornata Position Title |
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Function | Data & Innovation | Reports to: Function | Data & Innovation |
Department | Innovation | Reports to: Department | Innovation |
Designation of the Employee s | TM – Innovation | Designation of the Manager | Lead Data & Innovation |
Date of writing/updation of JD |
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1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines) |
Support the execution of ABHI’s Gen-AI and Emerging Technology initiatives by assisting in implementation, coordinating with cross-functional teams, and contributing to adoption efforts. This role focuses on learning, enabling execution, and supporting innovation projects to drive measurable business impact. |
2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job. | |
Number of systems | NA |
Budget | As per plan |
3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section |
About the Health Insurance Industry –
While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalized service provider (6) remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them.
Market Opportunities – With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele. Increasingly Indian customers have started considering health insurance partners as extensions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company.
About the Aditya Birla Health Insurance –
Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016. ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless. ABHI’s unique offering to market includes proposition includes -
Position Overview:
This is a senior techno?strategic role responsible for end?to?end ownership of ABHI’s innovation charter. The incumbent will operate as the enterprise thought leader for Gen?AI and emerging technologies, guiding business units and leadership on capability prioritization and building, platform investments, risk governance, and long-term value creation. The role demands strong executive and cross-functional management, deep understanding of AI-driven enterprise transformation, strong vendor management, and the ability to convert complex technology into high-impact, multi-functional business outcomes.
Industry Landscape (Gen AI in Insurance)
About ABHI
Major Challenges for the Role
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Key Result Areas |
1. Strategic Roadmap Development o Define the GenAI/emerging tech adoption roadmap aligned with ABHI’s health-first mission. o Prioritize use cases (e.g., AI-powered chronic care coaching, claims automation) based on feasibility and impact. 2. Vendor Ecosystem Management o Lead end-to-end vendor engagement: RFPs, PoC design, contract negotiation, and performance tracking. o Build a curated vendor portfolio 3. Stakeholder Collaboration o Partner with Product, Operations, and Compliance teams to integrate tech solutions into workflows. o Develop business case for projects demonstrating measurable outcomes 4. Education & Awareness o Design training programs to upskill teams on GenAI tools o Create success stories/metric dashboards to drive enterprise-wide buy-in. 5. Governance and Controls: o Define AI governance principles in partnership with Legal, Risk, and Compliance. o Oversee adherence to India’s DPDP Act and global ethical AI frameworks. o Ensure transparency, fairness, and auditability of deployed AI solutions. 6. Relevant Metrics o Case pipeline: No. of qualified use cases identified, PoC-to-production rate o Business Outcomes: Revenue Delivery / Cost Savings o Vendor Performance: Partner ROI, Scalability o Stakeholder Adoption: Training completion rates, internal tool usage metrics
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5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report) |
Nil |
6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives | ||
Relationship Type | Frequency | Nature |
Internal |
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CEO / CFO
Sales (DSF) and All Functions
Shareholders
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On a regular / daily basis
On a regular Basis
Need Based / Monthly |
Review Performance of all sales channels
Operating Plan for achieving Organizational Objectives
Expense Gap at Organizational level for timely mitigation
Competition Performance for Benchmarking
Performance Review, Ongoing Projects, Employee Development
Operating Plan, Important Projects, Board Review Presentations
Sharing Performance Updates / scorecards; discuss deviations and Plan for mitigation; Financial Viability of their initiatives; Understand their Goals and Build Operating Plan to achieve the same
Resolving Queries related to Monthly Performance Pack, Board Presentations, Operating Plan |
External |
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Vendors, consultants | Need based |
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7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position. |
SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to be maintained in the organizational record. | ||
| Job Holder | Reports to – Manager |
Name |
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Signature (needed for the hard copy) |
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