Senior Developer
Chennai · Senior
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Job description
Job Summary
Candidate Profile: Adobe Analytics Developer (Hands-On)
Target Role: Adobe Analytics Developer / Web Analytics Implementation Specialist
Experience Level: Mid–Senior (3–5+ years hands-on experience)
Context: Responsible for technical tag management, data layer implementation, privacy/consent compliance, and analytics maintenance across Vaisala web properties (vaisala.com, Online Store, MyVaisala, careers.vaisala.com, docs).
Key Responsibilities
- Tag Management & Deployment: Build, test, and maintain tag firing rules, data elements, and custom event listeners in Adobe Tags (AEP Launch) across dynamic web apps, calculators/selectors, and modal components.
- Data Layer & SDR Governance: Define Event-Driven Data Layer specs for front-end developers, map custom dimensions (eVars, props, success events), and maintain the technical Solution Design Reference (SDR).
- Privacy & Consent (OneTrust): Maintain and troubleshoot the integration between OneTrust CMP and Adobe Tags to enforce strict opt-in/opt-out rules across multiple subdomains.
- Platform Administration: Configure Report Suites / VRS, Processing Rules, marketing channels, and coordinate advanced backend data filtering (e.g., VISTA IP exclusion rules).
- QA & Basic Enablement: Validate tracking data using browser DevTools / AEP Debugger, and configure standard dashboards in Analysis Workspace to verify tracking health.
Skill Requirements
- Adobe Experience Cloud: Adobe Analytics, Adobe Tags (Launch), Analysis Workspace, Admin Console.
- Front-End Development: Strong JavaScript (ES6+), DOM manipulation, HTML/CSS, JSON, and regex.
- Consent Management: Hands-on experience with OneTrust integration in Launch.
- Debugging Tools: AEP Debugger, Charles Proxy / Fiddler / Omnibug, browser DevTools.
Nice-to-Have: Adobe Certified Expert (ACE) credential; familiarity with AEP Web SDK (alloy.js), Marketo tracking
Other Requirements
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