TSTÜV SÜDVerified listing

Email Automation Expert

IndiaOn-siteSenior

Recently posted - highest visibilityPosted 2d ago

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149 words · from TÜV SÜD's careers site

Key Responsibilities:

End-to-end development and execution of email campaigns in Marketo.
Build and optimize automated nurture programs, triggers, and customer journeys.
Database management & segmentation strategies in Marketo.
Email performance analysis and reporting with actionable recommendations.
Ensure data privacy & compliance (GDPR, double opt-in, etc.)
Collaborate with stakeholders to translate business needs into campaign strategies.
Develop and maintain Marketo templates & best practices documentation.
Support training and onboarding of business users on Marketo.

Education & Experience:

Should have at least 3-4+ years hands-on experience with Marketo (Smart Campaigns, Engagement Programs, Scoring, Forms, Tokens, etc.)
Strong understanding of marketing automation best practices.
Solid knowledge of database management, lead lifecycle, and segmentation.
Analytical mindset with experience in reporting & performance tracking.
Strong project management & communication skills.
Detail-oriented, proactive, and structured working style.
Experience in B2B environment preferred.
Marketo certification is a plus.
Fluent English skills are mandatory.

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